About US

Welcome to GenZ Watches, where watch passion meets fun, style, and serious value. Created by Guy Gense, a watch expert with a deep love for timepieces, and Bulang and Sons, one of Europe's leading vintage watch boutiques, we’re on a mission to bring exclusive watches to a new generation. Since 2022, Guy has been sharing his expertise at Bulang and Sons, which has been curating the finest vintage watches and accessories for over a decade. Now, together, we’ve launched GenZ Watches to offer something fresh, fun, and a bit more accessible.

We know that not everyone wants to break the bank to buy their first serious watch, and that’s where we come in. At GenZ Watches, we’ve got everything from iconic brands like Rolex, Cartier, Omega, IWC, and Tudor, to pieces that aren’t just for collectors, but for anyone who loves watches — whether you’re buying your first one or just looking for something to elevate your style.

Our motto? Great Watches, Fun People. It’s not just about owning a great watch, it’s about enjoying it, wearing it with pride, and building a relationship with something that fits your style and personality. Whether you’re all about vintage or you’re eyeing something modern, we’ve got you. We’re here to guide you, without the fluff — just real, quality watches at prices that make sense. Welcome to the new wave of watch shopping. We guarantee it will be smooth sailing from now on.

Our Team

  • Guy Gense

    CO-FOUNDER

    Born on the edge of Gen Z (1997), I got hooked on watches around 10 years ago and haven’t looked back. My mission? To spread the love for watches, especially among the younger crowd. I’m proud to say it’s working—more people are discovering the thrill of a great watch. Being honest, their bank accounts are less thrilled about it.. 🤷🏻‍♂️

  • Bernhard Bulang

    CO-FOUNDER

    As the founder of Bulang and Sons, I bring years of experience in the world of vintage watches. For over a decade, our brand has been a trusted source for watch lovers. Every day, I look forward to inspiring more people to discover the timeless appeal of vintage watches.

  • Tini

    VENTURE CAPITALIST

    The one-eyed goodest good boy. Keeping us all sane with the necessary exercise. But also keeping us zen by resting all day. Perfectly balanced, as all things should be... Shaking a bit too often, however still very confident. Only eats whatever he knows...the 3 kg body is a temple.